Education

Contact

Work History

Jen Sherman

(Click to download)

Resume

Marketing Manager                                                             Mar 2020 – presentApostrophe Health[if !supportLists]·       [endif]Supported design and development of GTM strategy for lead acquisition to bottom of funnel SQL conversion. [if !supportLists]·       [endif]Designed and implemented customer segmentation & automation rules. [if !supportLists]·       [endif]Supported sales implementation of SFDC & Salesloft, along with ESP migration from Hubspot to Pardot. [if !supportLists]·       [endif]Managed digital brand initiatives across all business functions, project managing content and digital design teams. EndFragment

Home

Skills

Agency Account Manager                                                              Oct 2018 – Mar 2020 Ignite OPM Lead affiliate marketing teams to develop and execution performance marketing campaigns for $750k-$5m budgets. [if !supportLists]·       [endif]Increased revenue 20% YoY for all affiliate agency clients. [if !supportLists]·       [endif]Delivered on client’s annual marketing KPIs, focusing on acquisition and lead generation. [if !supportLists]·       [endif]Developed KPI reporting, program analysis and ongoing quarterly recommendations of performance and programmatic strategies. EndFragment

Page 2

8+ years’ experience running multi-channel marketing campaigns from project launch to recap and analysis. Strategic thinker who based decisions on data and analytics. EndFragment

Work Experience

Email Marketing & AutomationMailChimp  *  Marketo  *  Pardot  *  Bronto  *  Eloqua  *  SendGrid *  Hubspot * Dreamweaver  *  Salesforce Marketing Cloud  *  Emarsys  *  SQL  *  HTML Digital MarketingInDesign  *  Illustrator  *  Salesforce  *  Excel  *  Word  *  Copywriting/Content Development  *  Project Management  *  Google Analytics  *  Rakuten * Pepperjam  *  Commission Junction  *  Impact Radius  *  Wordpress  *  Hootsuite  *  ABMEndFragment

Linkedin.com/in/jlsherman

917.830.5136

Denver, CO

jen@jensherman.org

Marketing Manager                                                              Mar 2020 – present Apostrophe Health[if !supportLists]·       [endif]Supported design and development of GTM strategy for lead acquisition to bottom of funnel SQL conversion. [if !supportLists]·       [endif]Designed and implemented customer segmentation & automation rules. [if !supportLists]·       [endif]Supported sales implementation of SFDC & Salesloft, along with ESP migration from Hubspot to Pardot. [if !supportLists]·       [endif]Managed digital brand initiatives across all business functions, project managing content and digital design teams. EndFragment

MBA, Sustainable Management                                         Jan 2010 – June 2013Presidio Graduate School [if !supportLists]·       [endif]Marketing Project Associate: Guayaki Yerba Mate (2012) [if !supportLists]·       [endif]Strategy/Finance Project Associate: Bay Area Pervious Concrete (2011) [if !supportLists]·       [endif]Operations Project Associate: Mission Motors (2011)  Bachelor of Arts, Communications – Cum Laude                   Sept 2005 – Dec 2008 University of Massachusetts at Amherst EndFragment

Page 1

Education

Marketing Data Analyst / Solar Consultant                              Aug 2013 – Aug 2015SungevityManaged 150+ B2B affinity partners, identifying key metrics & analytics for multi-media campaign performances and presented strategic recommendations to executive team. [if !supportLists]·       [endif]Project lead for “Face of Sungevity” – partnership with zulily.com to find the next Sungevity brand ambassador.  [if !supportLists]·       [endif]Developed creative/content for social/display/email campaigns and spearheaded technical set up with zulily team. [if !supportLists]·       [endif]Led project team for “Sungevity Gives Back”, interactive digital campaign resulting in a $20k giveaway to our non-profit partners. [if !supportLists]·       [endif]Worked cross-channel with marketing and software teams to develop site wireframes, content/marketing materials, game play/rules and legal requirements for promotion. EndFragment

Digital Account Manager / Email Specialist                       Feb 2017 – June 2018Blue Moon Digital, Inc        Digital account manager for B2B & B2C clients overseeing multiple ecommerce channels and specializing in email strategy & execution.[if !supportLists]·       [endif]Lead teams of channel experts in social, affiliate, SEO, search and display, with $2m+ budgets. [if !supportLists]·       [endif]Performed email audits and presented strategic review, including A/B testing recommendations and audience segmentation analysis. [if !supportLists]·       [endif]Designed & built automation processes for email campaigns, including audience segmentation, triggered email campaigns and data transfers through APIs & FTP.  EndFragment

Territory Accounts Manager                                                June 2010 – Sept 2011 Coca-Cola[if !supportLists]·       [endif]Drove 40% YoY growth across 400+ clients in SF Bay Area, including Hewlett-Packard, Oracle and Stanford University. [if !supportLists]·       [endif]Maintained 6 quarters of 10% YoY growth in area sales. EndFragment